West Hollywood Street Media Needs Assessment
Client: City of West Hollywood
Team: Selbert-Perkins Design (Prime), DCR Design
DCR Design delivered street media data (based on detailed field surveys), mobility analysis and creative digital mapping services to a study in West Hollywood analyzing existing street media assets and mobility patterns ahead of new policy decisions.
A core idea of the plan is to harness technology to go beyond the common perceptions of street media and explore new outlets for providing information and engaging with the public.